why is every mac reseller trying to meet at starbucks

For nearly a year, Apple store employees have been vocal about experiences with often difficult and sometimes even dangerous working conditions, sharing stories through a group calling itself #AppleToo.

The union wants to negotiate a $30/hr minimum wage if it wins the right to collectively bargain with Apple.

The FSWU cited both the pandemic and increasing prices due to inflation as extraordinary circumstances making work especially difficult at the Grand Central location.

Workers United has had a startling success rate at Starbucks by unionizing one retail location at a time, a strategy it appears likely to replicate with Apple.

The national Workers United will represent FSWU as it tries to collect enough signatures to trigger a formal union election with the National Labor Relations Board they need 30% of the store’s employees to sign on before crossing that legal threshold. The FSWU has affiliated itself with the national group that is leading the Starbucks union movement.A group of employees at the Grand Central Apple store in Manhattan, calling themselves the Fruit Stand Workers United, on Monday announced plans to organize a legally recognized union. Those Starbucks unions are proving to be powerful inspiration for the workforces that power tech companies, from Amazon warehouse workers to Apple store retail employees, and even the makers and sellers on Etsy.Īpple retail workers are officially trying to form a union, a first for the company, in a move that takes a page from the Starbucks union playbook. The wave of unionization sweeping Starbucks stores across the country - more than 20 so far, with potentially hundreds more in process - might not seem all that pressing to tech execs, but company leaders should be paying extremely close attention.

Why is every mac reseller trying to meet at starbucks